LOGO DESIGN LOVE

Logo Design Love: A Guide to Creating Iconic Brand Identities

By David Airey

Nowadays, logo design is an important part in graphic design. The logo is the image representing an organization or a certain thing. Today, almost all companies and products need their own logo, because it is a symbolic sign of an organization, also an essential approach to make people remembering the organization or the product. The logo not only expresses the purpose and the brand of the object, but also fosters their immediate customer recognition. So, logo plays a significant role in the society at present.

“With the right branding, business can increase their product’s perceived value, establish relationships with their customers that span ages and borders, and nurture those relationships into a lifelong bond.”

David Airey - Logo Design Love: A Guide to Creating Iconic Brand Identities p.8

The book which I want to introduce is “Logo Design Love: A Guide to Creating Iconic Brand Identities” wrote by David Airey. David Airey is a graphic designer, a brand identity designer and design author.

This book is all about design. There are lots of books about logo, but this one has something different from other logo books: it is a guide for people who want to know what this mysterious business (brand identity design) is. In order to share experiences with other designers (and clients), Airey wrote this book.

The book introduces the elements of iconic design, the process of the logo design and so on, showing how to create a brand identity successfully in detail. Written in reader-friendly, concise language, Airey gives a simple explanation of the brand identity design.

Firstly, Airey uses some simple words and pictures to introduce some famous logos, such as NOKIA, Oral-B, BBC and so on, in the forms of pictures and texts combination, the title of the Chapter 1 is interesting, named “No escape! (33 logos in 33 minutes) ”.

Though the words of this book are simple for people, but the typography is professional and official, there is suitable space on each page, using the white color. The white background holds the right size space, so readers would not feel boring or tired when they read this book.

This book gives us amounts of examples. On some pages, the picture takes the whole page to emphasize the perfect details of every example.

Pictures and texts hold the right position on each page. In order to show the details of each example (logo), Airey sign the work’s name, designer’s name and the year of the work on the left of each picture.

It is a good overview of what makes a good logo as well as an outline of the logo design process. In my mind, the Logo Design Love is an essential book for everyone involved in logo design.